Setel Ventures Sdn Bhd


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About Company

Launched in July 2018, Setel is a mobile platform that aims to make life more convenient by innovating for better, inclusive mobility. Customers pain points are at the heart of every idea, solution and innovation put forth by Setel through delivery of a seamless on-the-go refuel, Kedai Mesra, loyalty benefits in more than 1,000 PETRONAS stations nationwide and retail on-the-go joined by over 200 online and physical merchants and retail partners – with many more coming soon. Setel further introduced the Deliver2Me feature, enabling customers to shop without leaving the car, as well as the first e-wallet sharing feature in Malaysia – Setel Share. By leveraging data-driven insights to address everyday mobility pain points, Setel is able to deliver a seamless user experience for customers, service providers and retail partners nationwide. Backed by a strong team of tech extraordinaires, we disrupt the retail-on-the-go scene as Malaysia’s first innovative platform to provide a seamless motorist experience at PETRONAS stations through our five core values:

1. We fight for the right to delight our customers Our customers lie at the heart of everything we do, and we keep an ear on the ground to address their needs.

2. The only bad idea is the one left unspoken We give everyone an equal voice and believe innovation stems from fluid collaboration.

3. Impact over words We are a diverse set of individuals that come together to tackle big challenges and create big impact.

4. We are family We grow our talent from within and provide a collaborative workspace for talents to learn and grow.

5. Reach beyond our comfort zone Our Setelnators aim high and support each other to bring great ideas to reality.

Download Setel for free from the Apple App Store, Google Play Store and Huawei AppGallery, or find out more at